New hard-hitting “Tips From Former Smokers” ads to air this summer
http://www.cdc.gov/media/releases/2014/p0624-TIPS.html
映像も内容も強烈
(このくらい強烈でないと禁煙効果がでないらしい)
- CDC記者会見 CDCは第四相のかつて喫煙していた人たちからの成功のためのTIPSキャンペーンを開始
CDC Telebriefing – CDC is launching the fourth phase of the highly successful Tips From Former Smokers Campaign
June 24, 2014
http://www.cdc.gov/media/releases/2014/t0624-TIPS.html